dilluns, 5 de maig del 2014

THE HISTORY OF A PRODUCT

Converse got their name because the name of the creator was Marquis Converse in the 1908. The company was founded in the USA in Massachusetts in the city of Malden in 1908. The company wasn't good making sports shoes. The first shoe was produced with rubber and a product called ''canvas''. But in 1929s the company produced a special shoe for basketball and it was promoted  by lots of basketball players.

Converse became more popular when the company was the oficial NBA shoe. But not all the basketball players wear that shoe, the artists and musicians wear that too. 

These days, converse is not as popular as before. But when the company sold Converse to Nike , the famous producer of shoes, in 2003 it returns to be popular again. When the Converse sold the incredible number of 950 milion of pairs sold in 2008.

Cap comentari:

Publica un comentari a l'entrada